| I'm talking about mainstream american point of view. Nissan isn't ever going to be successful selling $60k+ cars. Americans don't value the nissan name enough to warrant it. It's a brand-identification issue. To the majority of americans, nissan = econobox, just like honda. They don't build serious sportscars, they build impressive cars *for the price*. Higher performance for less money will sell. Moderately higher performance with a nissan emblem and the same money won't. Once you cross the $40k mark, you cross over to almost exclusively an entirely different clientele. You've got successful professionals, typically middle aged and older men. They don't want to be associated with kids driving 240sx's, 350z's, beat up 300zx's with veilside bumpers, sentras, or minivans. That product image is solidly emblazoned on nissan now. Nissan is not mentioned in the same context as bmw, mercedes, porsche, aston martin, etc etc. Of course, i'm speaking in generalities. But generalities typically determine profitability in consumer markets. Also, I'm sure that nissan stockholders really appreciate that you bought one of their used cars and spent a lot of money on it. Really helps their investment.
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Joe
GT675RS/Inconel: sold
2003 SB 350z Touring 6MT
AIM: hoyatiger81
"You probably never even got you hands dirty working on a car. Take care toolbox!" --djtz1
"It's not my fault you went nuts." - Kenny
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10:46:45 04/24/07
